Fresh Market to Debut New Shopping Experience

The Fresh Market is set to introduce what it calls a “reimagining” of its business with a new look and logo, as well as an enhanced shopping experience, at three stores in North Carolina, two in its hometown of Greensboro and one in Winston-Salem, on Oct. 26.


Following this initial launch, the specialty grocer will start rolling out refreshed stores across the United States, with 13 more locations to be unveiled on Nov. 30 in the Charlotte and Raleigh-Durham, N.C., markets, and continuing in waves through early 2018. The Fresh Market operates 177 stores in 24 states.

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